Dynamic

Branding for Modern Dynamic Products and Organizations

The need for a different method of Branding: The brand has a different meaning in today’s environment. Conventional wisdom held that a brand is an image or a promise and that if you have enough time and money and a good product you can establish and maintain a brand. The main vehicles for establishing a traditional brand where the mass media, print, and broadcasting. But these Medias are all unidirectional, and by that we mean the message went in one direction from the advertiser to the consumer.Today the landscape is changing in several ways. First is the rise of a ubiquitous communications medium that is the antithesis of conventional communication; .. read more

On August 16th, 2016, posted in: Technical by Tags: , , ,
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